We create compelling consumer destinations differentiated by highly engaged visitors whose experiences foster loyalty, visit frequency and lifetime value which ultimately drive and sustain robust growth. We want to be considered the best third place destination, after home and work. Our primary commercial focus is on the retail sector and, where strategically feasible, we diversify into complementary consumer-focused sectors.

Today our business segments include malls, commercial property management, hospitality, and healthcare. This property portfolio extends across all major Saudi Arabian cities covering a significant amount of commercial space generating high occupancy rates. Therefore, we configure our business in a manner that effectively manages enterprise risk while providing steady, consistent financial returns.

Investors seek us out because we have a diversified multi-asset yielding portfolio, are growth-oriented and have a very experienced leadership team. The fact that we were the first Saudi mall investor, developer and operator to publicly list demonstrates our commitment to corporate governance and transparency, unified by a strong ethical corporate culture.

We are different from our peers. We believe in meeting and exceeding the needs of a given property’s catchment area. That means prioritizing consumer centricity over retail centricity, engagement over transaction and tenant flexibility over rigid tenant mixes. These principles are bound together by our propensity to choose the right partners to achieve the right outcomes and our increasingly digital capabilities, resulting in delightful consumer experiences.

Most importantly, it is our motivated team that drives the company forward as we convert challenges into opportunities. We prioritize each employee’s training and development both within the company and with specialized centers abroad. We also offer our employees generous benefits packages to support them and their families.

Our vision is to become the most admired developer of preferred-destination consumer spaces in the Kingdom of Saudi Arabia.